Heineken - “Chief Unity Officer”

The brief for Heineken focused on bringing people together in new ways and sparking new conversations and connections for a fresher world. We built our concept of the universal truth that dog lovers and dog owners experience new connections to strangers more often than others. Every time someone walks their dog in the neighborhood or local park, chances are someone will come to say hello to their furry four-legged friend, and a new opportunity for a connection is born. Heineken wants to be the household name in sparking new connections, and harnessing the power of dogs is the perfect way to do that. We developed executions for a campaign that includes an online digital component, interactive OOH, in-person live events, and tons of Heineken merch for friends with two or four legs.

Please watch the case video here

Copywriter: Taylor Henderson Art Directors: Lika Keshelava, Lisa Glonti